skills/brand-guidelines

skills/brand-guidelines

🔗 View on GitHub: anthropics/skills/brand-guidelines

🚀 Quick Installation

Applies Anthropic's official brand colors and typography to any artifact.

Claude Code Plugin

/plugin marketplace add anthropics/skills
/plugin install brand-skills@anthropic-agent-skills

What It Does

Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use this skill when:

  • 🎨 Brand colors or style guidelines apply
  • ✏️ Visual formatting or company design standards are needed
  • 🏢 Corporate identity or visual identity is required
  • 🔄 Post-processing or styling with brand standards

Brand Colors

Main Colors

ColorHexUsage
Dark#141413Primary text and dark backgrounds
Light#faf9f5Light backgrounds and text on dark
Mid Gray#b0aea5Secondary elements
Light Gray#e8e6dcSubtle backgrounds

Accent Colors

ColorHexRole
Orange#d97757Primary accent
Blue#6a9bccSecondary accent
Green#788c5dTertiary accent

Typography

Font Stack

  • Headings (24pt+): Poppins (with Arial fallback)
  • Body Text: Lora (with Georgia fallback)

Font Features

  • ✅ Smart color selection based on background
  • ✅ Preserves text hierarchy and formatting
  • ✅ Automatic fallback to Arial/Georgia if custom fonts unavailable
  • ✅ No font installation required - works with existing system fonts

Application Rules

  • 🎯 Non-text shapes use accent colors (cycles through orange, blue, green)
  • 🎨 Maintains visual interest while staying on-brand
  • 📐 Uses RGB color values for precise brand matching
  • 💡 For best results, pre-install Poppins and Lora fonts in your environment

📚 What are skills? | 🎓 Agent Skills Spec

About the author
Subin Park

Subin Park

Principal Designer | Ai-Driven UX Strategy Helping product teams deliver real impact through evidence-led design, design systems, and scalable AI workflows.

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