Objectives and Key Results (OKRs) 📌 Prompts

Purpose: The OKRs (Objectives and Key Results) method aligns product design with measurable success metrics, ensuring UX work drives tangible business and user outcomes.

Design Thinking Phase: Define

Time: 60–90 min collaborative workshop + 1–2 hours refinement

Difficulty: ⭐⭐

When to use:Scoping a new product or major feature redesignAligning cross-functional stakeholders on UX prioritiesEstablishing accountability within the design team

What it is

OKRs (Objectives and Key Results) are a strategic goal-setting framework used to define ambitious objectives and measurable outcomes. Originally popularised by Google, OKRs help design teams stay focused on high-impact work by aligning UX initiatives to broader business goals and tracking design-specific success metrics.

📺 Video by NNgroup. Embedded for educational reference.

Why it matters

Defining OKRs gives the UX function measurable traction. It increases clarity, fosters stakeholder trust, and helps teams differentiate vanity metrics from true user impact. More importantly, OKRs serve as a translation layer—bridging user-centred design with business viability.

When to use

• During quarterly planning or roadmap alignment
• Before starting user research or major design sprints
• Post-launch to monitor usability and adoption outcomes

Benefits

• Rich Insights: Helps uncover user needs that aren’t visible in metrics.
• Flexibility: Works across various project types and timelines.
• User Empathy: Deepens understanding of behaviours and motivations.

How to use it

Follow these five steps to establish effective UX-focused OKRs:

1. Frame the Objective: Start with a user-centred goal. Think aspirational, yet specific (e.g., “Improve new user onboarding experience”).
2. Define Key Results: List 2–4 measurable outcomes that reflect progress toward the objective. Make them time-bound and impactful (e.g., “Reduce drop-off rate at step 2 from 35% to 15% in 60 days”).
3. Co-Create with Stakeholders: Align with Product, Engineering, and Research to validate both technical feasibility and business relevance.
4. Link to Design Activities: Tie each KR to clear UX efforts—usability testing, benchmarking, content audits, prototyping, etc.
5. Track and Reflect: Review progress at weekly rituals; recalibrate based on changing user insights or priorities.

Example Output

Objective: Improve the mobile app’s booking flow to drive higher completion and satisfaction

• Key Result 1: Increase booking flow completion rate from 68% to 85% by end of Q3
• Key Result 2: Achieve task success in usability tests ≥90% for personas A and B
• Key Result 3: Reduce CSAT-related complaints about booking from 18/month to under 5/month

Common Pitfalls

• Vague Objectives: Avoid goals like “improve UX” without defining what “better” means. Be user-specific.
• Misaligned Metrics: Ensure your KRs measure real usage, not just internal milestones (e.g., wireframes delivered).
• One-and-done Setup: Without regular check-ins, even strong OKRs lose momentum. Build review into your rituals.

10 Design-Ready AI Prompts for OKRs – UX/UI Edition

How These Prompts Work (C.S.I.R. Framework)

Each of the templates below follows the C.S.I.R. method — a proven structure for writing clear, effective prompts that get better results from ChatGPT, Claude, Copilot, or any other LLM.

C.S.I.R. stands for:

• Context: Who you are and the UX situation you're working in
• Specific Info: Key design inputs, tasks, or constraints the AI should consider
• Intent: What you want the AI to help you achieve
• Response Format: The structure or format you want the AI to return (e.g. checklist, table, journey map)

Level up your career with smarter AI prompts.Get templates used by UX leaders — no guesswork, just results.Design faster, research smarter, and ship with confidence.First one’s free. Unlock all 10 by becoming a member.

Prompt Template 1: “Define UX-Focused OKRs for a New Feature”

Define UX-Focused OKRs for a New Feature

Context: You are a Lead Product Designer working on a new [feature] within a [larger product ecosystem].  
Specific Info: The feature aims to [improve/consolidate/replace], and currently lacks any baseline design metrics.  
Intent: Generate 1 objective and 2–3 key results that align UX impact with product success.  
Response Format: List format with reasoning for each KR, focused on qualitative and quantitative outcomes.

Ask follow-up questions if any user goals or executive priorities are unclear.
Then suggest one usability metric that could be tracked post-launch.

Prompt Template 2: “Audit UX Work Against Existing OKRs”

Audit UX Work Against Existing OKRs

Context: You are a Senior UX Designer reviewing your team’s progress mid-quarter.  
Specific Info: The OKRs were set with limited UX input and focus primarily on engineering output.  
Intent: Identify misalignments and suggest more user-centred metrics your team could influence.  
Response Format: Table comparing current OKR wording vs. revised UX-led version + rationale.

Suggest one cross-functional workshop or async format to realign goals.

Prompt Template 3: “Generate Key Results from Usability Test Findings”

Generate Key Results from Usability Test Findings

Context: You are a UX Researcher wrapping up a round of qualitative usability testing.  
Specific Info: Participants struggled with [task], and satisfaction scores were [metric].  
Intent: Translate these insights into measurable key results for the upcoming design sprint.  
Response Format: Bullet point list with metrics, user impact, and timeframes.

Ask for test details (n, method) if missing. Suggest one aligned design goal to pair with each KR.

Prompt Template 4: “Draft OKRs for UX Writing Improvements”

Draft OKRs for UX Writing Improvements

Context: You are a UX Writer supporting a product with inconsistent tone and low NPS.  
Specific Info: Research shows users are confused by terminology during [specific flow].  
Intent: Craft objectives and key results that prioritise clarity, comprehension, and trust.  
Response Format: Objective + 3 KRs, with example benchmarks (e.g., Flesch score, drop-off rate, query count).

If the flow is not defined, ask which screens or components matter most.

Prompt Template 5: “Facilitate an OKR Workshop with Design + Product”

Facilitate an OKR Workshop with Design + Product

Context: You are the Design Lead invited to co-run planning with Product.  
Specific Info: Stakeholders value speed, but you want to ensure UX outcomes are visible.  
Intent: Plan a 60–90 minute workshop to co-create OKRs collaboratively.  
Response Format: Agenda + discussion starters + sample output.

Ask for team size, cadence, and any prior OKR experience to tailor it further.

Prompt Template 6: “Retrospective Review of UX OKRs”

Retrospective Review of UX OKRs

Context: You are preparing for a quarterly review and want to assess the impact of last quarter’s UX work.  
Specific Info: Some key results were partially met, and others went untracked.  
Intent: Synthesize learnings and recommend what to keep, drop, or improve next time.  
Response Format: Retro table – each OKR + status + what worked + learning.

List one metric you should’ve tracked but didn’t.

Prompt Template 7: “Create Platform-Specific UX KPIs That Ladder to OKRs”

Create Platform-Specific UX KPIs That Ladder to OKRs

Context: You’re designing for both mobile and desktop, but OKRs were written platform-agnostic.  
Specific Info: User needs and usage patterns differ by platform.  
Intent: Localise success metrics across platforms and tie them to shared objectives.  
Response Format: Platform-wise KPI breakdown + KR alignment notes.

Ask if real usage data by platform is available.

Prompt Template 8: “Refine UX Metrics for Executive Visibility”

Refine UX Metrics for Executive Visibility

Context: Your Head of Product wants metric-driven insights for the board.  
Specific Info: UX wins are currently seen as qualitative and hard to measure.  
Intent: Convert qualitative wins into comparative UX performance data.  
Response Format: Dashboard-friendly format using ratings, deltas, and user quotes.

Point out one visualisation method that supports storytelling.

Prompt Template 9: “Design Success Metrics for Accessibility Improvements”

Design Success Metrics for Accessibility Improvements

Context: You’re rolling out features to support visually impaired users.  
Specific Info: WCAG compliance is baseline, but you want to go beyond.  
Intent: Set success metrics that reflect meaningful impact for real users.  
Response Format: Mixed method metrics (e.g. task completion + user narrative + tech flag count).

If user personas are unclear, prompt to define them.

Prompt Template 10: “OKRs for Continuous UX Testing Culture”

OKRs for Continuous UX Testing Culture

Context: You want to formalise unstructured user feedback and testing into the product process.  
Specific Info: Current testing is ad hoc and invisible to stakeholders.  
Intent: Establish ongoing habits and metrics that reflect UX testing maturity.  
Response Format: Cultural OKRs + supporting rituals/examples.

Propose 1 recurring design team ritual to support each KR.

Recommended Tools

• Figma – Visualise your OKRs within design systems or planning documents
• Confluence – Document, share, and reflect on team OKRs
• Tability – Lightweight OKR tracking for design and product teams
• Looppanel – Turn usability sessions into trackable KRs for improvement

Learn More

• NNGroup: UX Research & Design Articles
• Interaction Design Foundation – Topics
• Google Design Sprint Kit